Developing Stories.Designing Brands.Delivering Experiences.

since 2007

Working with the world’s largest brands, leading architects and master developers, we aim to utilise design more effectively within experiential environments in order to leverage business opportunities and maximise revenue potential for our clients.Based in Dubai, with a second office in Cape Town, we are experts in research & strategy, brand architecture definition, brand visioning, brand identity development, signage, retail and environmental design.

Our idea process & services

investigation

BRAND INSIGHT
ResearchWorkshopsInsightAnalysisEngagementEvaluationDestination Vision Analysis

definition

BRAND FOUNDATION
Brand PurposeBrand StrategyBrand VisioningDestination StoryVisEqsBrand ArchitectureCommunication Strategy

expression

BRAND IDENTITY
Brand MarqueVisual Assets ToolkitTone of VoicePrint & Digital CollateralOperational CollateralMarketing & Ad campaignsSignage

application

BRAND DELIVERY
Final ArtworkProduction ManagementBrand GuidelinesBrand CustodianshipCreative EvolutionEmployee EngagementCo-branding Guidelines

News &Opinion

News &Opinion

GENIUS LOCI The Dome Tower, 9th Floor, Office 901, Jumeirah Lake Towers, PO Box 336651, Dubai, United Arab Emirates.
T +971 4 379 4429