MQ (or My Quarters) provides the value-conscious, always-connected and adventurous traveller with a creatively-designed, welcoming, urban hideaway.
Successfully positioning this new hospitality brand in a crowded marketplace, we developed the brand strategy through to brand roll-out and implemention, along with all themed signage and a full brand guidelines document for onward application.

Brand Insight
Brand Strategy
Brand Visioning
Brand Design
Collateral Design
Bespoke interior and exterior
signage design
Brand Guidelines