Africa’s untapped potential of branding destinations and creating authentic tourist experiences

Graeme Erens, CEO & Executive Creative Director, Genius Loci

World Travel Market Africa – Cape Town, South Africa

Graeme recently spoke at World Travel Market, South Africa, highlighting methods used in the UAE to untap potential and how these can be applied in Africa from grassroots to government.

https://youtu.be/rgxFhgkHTKE