Set within the upscale, man-made, island community of The Pearl Qatar, the Marsa Malaz Kempinski exudes all the luxury expected from a destination resort. Kempinski relied on us to ensure that their essence of Remarkable European Flair, coupled with the exceptional attention to detail that the Kempinski heritage brings, was effectively communicated. In doing so, Genius Loci also helped to raise the profile for Qatar’s tourism industry as a whole.
SERVICES
Brand strategy
Nomenclature
Brand design
Collateral design
F&B branding
Bespoke interior and exterior signage design
Set on a private island in the bay of the Pearl Qatar, boasting over 250 guest rooms and suites, numerous crafted dining destinations, a branded spa, meeting facilities and an awe-inspiring ballroom, The Marsa Malaz represented the most significant Kempinski destination within the country. Our client relied on us to to ensure the essence and uniqueness of their brand was delivered flawlessly at every opportunity.
We implemented all operational items within the hotel, resulting in over 600 elements of designed collateral and marketing material. Brand positioning, naming, identities, operational collateral, packaging and marketing campaigns for 7 restaurants/bars within the property set new standards for sought-after leisure and entertainment spaces while supporting a multiple revenue stream strategy for the client.
Our team also developed a robust property brand positioning which translated into a cross-platform marketing campaign that was delivered across the Middle East and Europe.
Today, Marsa Malaz Kempinski, The Pearl Qatar, is one of the signature resorts within Doha and boasts ongoing achievements within the city’s growing culinary culture.
