The latest addition to the Madinat Jumeirah Resort in Dubai, Jumeirah al Naseem is a contemporary 5-star offering within this popular Arabian themed destination. Both our CEO and Creative Director were instrumental in the brand development of the original Madinat Jumeirah in 2003, so it was extremely gratifying to be tasked with formulating the placemaking and wayfinding strategy for this high-end resort environment today, and bringing about a cohesive design for the full destination.