News & Opinion
Africa’s untapped potential of branding destinations and creating authentic tourist experiences
Graeme Erens, CEO & Executive Creative Director, Genius Loci World Travel Market Africa – Cape Town, South Africa…
Why branding matters for SME’s
Graeme Erens, CEO & Executive Creative Director, Genius Loci Worldwide, recently held a workshop discussion on Why…
What are the designs and products that will define Dubai as a Design capital?
Graeme Erens CEO & Executive Creative Director, Genius Loci Dubai Design & Fashion Council Website As…
Designing information and navigation for themed environments, requires an insightful and multidisciplinary approach
Graeme Erens CEO & Executive Creative Director, Genius Loci With the exponential growth of themed destinations in…
Brands cannot get by with just surface authenticity
An attachment to a wider principle must go deeper into its psyche Graeme Erens CEO & Executive Creative Director,…
Why are brands not standing by their creatives?
Graeme Erens CEO & Executive Creative Director, Genius Loci Communicate Magazine It’s been an exciting time…
Wayfinding is not just about putting up signs
Within Dubai’s mixed-use destinations, the best ones blend seamlessly Image Credit: Arshad Ali/Gulf News Graeme Erens…
Top Tips on Creating a Successful Branding Program
INDEX 2018 Graeme Erens, CEO of Genius Loci was recently asked at INDEX 2018 what his 3 biggest pieces of advice would…
The Future’s Bright
https://www.indexexhibition.com/news-media/design-news/2017/february/the-future-s-bright-so-be-bold-with-colour/ Graeme…
F&B comes of age
Graeme Erens, CEO & ECD Genius Loci Worldwide. Hotelier Middle East Magazine The GCC is experiencing an influx of…