Dubai Opera, the newest addition to Dubai’s cultural landscape, is conceptually based on an Arabian Dhow overlooking the Burj Khalifa and Burj Park. Genius Loci developed a successful placemaking strategy for the building and its surrounding public areas including wayfinding strategy and signage design along with environmental graphics integrated within the thematic interiors and architecture.

Brand Visioning
Environmental Graphics
Wayfinding Strategy
Signage Design